The video was directed by Claire Edmonson and features Burns as a fairy godmother to a group of male prostitutes. The dark edge of the song perfectly matches the sunny, yet heartbreaking tone of the video. Watch the video here.
“You hardly see males as prostitutes in film and entertainment either, so we wanted to explore that; the twist of cliches,” Burns says. “One could even say the challenger acts as their pimp; the red devil driving them to insanity and exploitation. The song itself is about taking something that is ultimately good and destroying it for no apparent reason.”
For more on Louise Burns, visit lightorganrecords.com.