Video of the Week :: Shobha :: “Cold”

In this new musical landscape, artists who work with ingenuity are the ones who are going to survive, and as she proves with the video for “Cold,” Shobha is among them.

Shot entirely on an iPhone, the video features a three-way split screen that follows Shobha wandering on a wintry landscape, as well as images of dreary urban highways and slush-covered country roads.

The video perfectly fits the R&B-pop-acoustic song without being too literal, and offers just enough to entice viewers to check out more.

Get more Shobha on Twitter and Instagram.

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