September 5, 1957

Today in 1957, Elvis Presley surprised his mother Gladys with a pink 1955 Cadillac Fleetwood.

In March of 1955, Elvis bought his first Pink Cadillac. It was a pink and white 1954 Cadillac and was purchased to provided transportation for Elvis and the Blue Moon Boys – it lasted for about three months. The car all but blew-up after a brake lining caught fire, on the road between Hope and Texarkana, Ark. on June 5, 1955.

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On July 7, 1955 Elvis purchased his second Pink Cadillac, a new 1955 Cadillac Fleetwood Series 60 in blue with black roof, to replace the Cadillac that was burned. He had the car repainted by a neighbor who designed a pink color for Elvis and named the color ‘Elvis Rose’. This is the one that he gave to his mother, now one of the most famous cars in the world.

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Gladys Presley never had a driver’s license and Elvis drove the car with the members of his band for most of 1955 – 1956. They had a serious accident in Texarkana, Texas on September 2, 1955. Scotty Moore drove the pink and black Cadillac Fleetwood into oncoming traffic, and hit a vehicle that was in the process of passing a pickup truck. Moore recalls the Cadillac as requiring approximately $1,000 worth of repairs. In February 1956, Elvis had the upholstery replaced as well as a paint touch up.

The original pink Cadillac can be viewed on display at the auto museum in Graceland.

In December 2006 the historians of Graceland granted the request of Bonnie and Stewart Krentzman of River Vale, NJ to document and provide them with every detail of the car so that they could create the exact ‘twin sister’ of the famous pink Cadillac. It was stipulated in the agreement that the twin sister would be offered at no charge to ‘pink ribbon’ breast cancer fund raising organizations to help raise money for breast cancer research and education. This car has begun to appear throughout the US in April 2007 at many Susan G. Komen, Avon and Revlon Walks in addition to being used by many grassroots breast cancer organizations.


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