Last year saw the release of The Almighty Rhombus’ bombastic album, Lucid Living. More recently, we’re seeing cool adaptations of their more popular tracks, namely with “Down South” getting a video to accompany it and pump people up into listening to their music. Fun fact: the video was shot in Sudbury, the band’s hometown. Another fun fact: the video was directed by YouTuber Shawn Kosmerly.
I’m not sure if my favorite part of the video is the charming narrative or the fact that it follows a washed-up “Yo Gabba Gabba” reject. The reason I bring that up is because the video’s subject is a purple, goose-bumped bear monster thing who, as shown through newspaper clippings strung up on a wall at the beginning of the video, fell from grace as a “Monster Olympics” star. It’s in quotations because it’s literally what they call it with the logo and everything.
So the purple monster trains to beat his rival (who actually looks like he could come from a horror movie) at the next Olympics. This has quickly become one of my favourite music videos of all time. It’s adorable, but this monster of a video isn’t afraid to show its teeth with a gory ending (that’s all I’ll say, so now you have to watch it).
The song is pretty damn great too, so you really can’t go wrong with this production. I like when people try out things that might be simple in theory, but the execution could prove much more challenging (building all the suits, renting a track for the Olympics, getting actors, an effective editor, etc.). This is expected of people in the business, but you have to remember that this is an indie business. All hail The Almighty Rhombus!