March 3, 1989

March3

On this day in 1989, Madonna’s Like A Prayer’ video hit MTV causing mayhem in the homes across the US.

The day before, the song was debuted in a 2-minute Pepsi commercial and all was well. Instead of the innocent scenes from the ad, Madonna’s full video shows her witnessing a crime, kissing a black man, and dancing in front of burning crosses.

Pepsi, who had touted Madonna’s edgy, contemporary appeal when they signed her to the $5 million endorsement deal, dropped their association with Madonna but let her keep the money.

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