Restoring my Faith in Indie Music

blog-11Oct2012-photoYesterday, I took the day off from my day job (mostly to go fight [and win!] a speeding ticket at court) to attend a special Indie Week panel about startups.

To say that it was enlightening would be a grave understatement.

Running around day-in and day-out (like we all do) can get trying. We get exhausted and deprived of many, many things.

For myself, there have been times when I’ve considered shuttering my baby and spending my nights watching Here Comes Honey Boo Boo instead of trying to figure out how to change the colour of tabs in HTML on Raz Mataz‘s new website (which, if nothing else fails miserably, will launch by the end of this year!).

Back to the seminar. . . .

Toward the end of the panel, one person said this:

“Indie is going to dictate the industry.”

And that struck me. We are currently in the midst of a massive change in the music world – and I don’t just mean that more people are downloading music. Many musicians that you hear on the radio are indie – and I don’t mean indie in the way that Adele is (technically) indie.

Consider this: The Sheepdogs were unsigned until Rolling Stone plucked them up out of Saskatchewan and plopped them on the cover.

Several bands headlining festivals this summer were indie – Young the Giant, Cage the Elephant, Rich Aucoin. . . the list goes on.

Then you’ve got the wonderful advent of the internet, making the discovery of these amazing bands all that easier. I mean, Justin Beiber was discovered on YouTube (and don’t let that example take from what I’m trying to say here.)

Anyway, I was filled with joy on my hellish drive home. Technology has made it so easy to find good music (and hopefully we at Raz Mataz are making it even easier). That one statement (and the other statement about how Toronto is becoming the hub for good indie music – duh) gave me a second wind, so to speak. Looks like Honey Boo Boo is going to have to wait.

In other news, Indie Week continues this weekend, with shows across the city. Also, the Toronto Independent Music Awards were last week. We spoke to each nominee – read all about them here.

And, as always, we welcome your feedback – profanity-laced and all. Tell us what we’re doing well, what we suck at, and what you want to see in the future. We’ll try our best to git ‘er done!

 

Lovelovelove,

Olivia

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